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A fuzzy neural network based framework to discover user access patterns from web log data

Author

Listed:
  • Zahid A. Ansari

    (P.A. College of Engineering)

  • Syed Abdul Sattar

    (Royal Institute of Technology and Science)

  • A. Vinaya Babu

    (J.N.T.U. College of Engineering)

Abstract

Clustering data from web user sessions is extensively applied to extract customer usage behavior to serve customized content to individual users. Due to the human involvement, web usage data usually contain noisy, incomplete and vague information. Neural networks have the capability to extract embedded knowledge in the form of user session clusters from the huge web usage data. Moreover, they provide tolerance against imperfect and noisy data. Fuzzy sets are another popular tool utilized for handling uncertainty and vagueness hidden in the data. In this paper a fuzzy neural clustering network (FNCN) based framework is proposed that makes use of the fuzzy membership concept of fuzzy c-means (FCM) clustering and the learning rate of a modified self-organizing map (MSOM) neural network model and tries to minimize the weighted sum of the squared error. FNCN is applied to cluster the users’ web access data extracted from the web logs of an educational institution’s proxy web server. The performance of FNCN is compared with FCM and MSOM based clustering methods using various validity indexes. Our results show that FNCN produces better quality of clusters than FCM and MSOM.

Suggested Citation

  • Zahid A. Ansari & Syed Abdul Sattar & A. Vinaya Babu, 2017. "A fuzzy neural network based framework to discover user access patterns from web log data," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 11(3), pages 519-546, September.
    • Handle: RePEc:spr:advdac:v:11:y:2017:i:3:d:10.1007_s11634-015-0228-4
    DOI: 10.1007/s11634-015-0228-4
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    References listed on IDEAS

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    1. Ajith Abraham, 2003. "Business Intelligence from Web Usage Mining," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 2(04), pages 375-390.
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    Cited by:

    1. Pierpaolo D’Urso & María Ángeles Gil, 2017. "Fuzzy data analysis and classification," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 11(4), pages 645-657, December.

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