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Scientometric Indicators as a Way to Classify Brands for Customer's Information

Author

Listed:
  • Iris TUSA

    (National Institute of Research and Development for Biological Sciences, Splaiul Independentei 296, Bucharest, Romania, 060031)

  • Mihaela PAUN

    (Louisiana Tech University, Ruston, Louisiana, 71272)

Abstract

The paper proposes a novel approach for classification of different brands that commercialize similar products, for customer information. The approach is tested on electronic shopping records found on Amazon.com, by quantifying customer behavior and comparing the results with classifications of the same brands found online through search engines. The indicators proposed for the classification are currently used scientometric measures that can be easily applied to marketing classification.

Suggested Citation

  • Iris TUSA & Mihaela PAUN, 2015. "Scientometric Indicators as a Way to Classify Brands for Customer's Information," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 4(3), pages 6-16, September.
    • Handle: RePEc:sph:rjedep:v:4:y:2015:i:3:p:6-16
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    More about this item

    Keywords

    customer satisfaction; scientometric indicator; classification;
    All these keywords.

    JEL classification:

    • D1 - Microeconomics - - Household Behavior
    • C8 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs

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