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Coping With Information Overload As Consumers And As Marketers

Author

Listed:
  • Neviana Krasteva

    (Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski)

  • Aleksey Potebnia

    (Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski)

Abstract

This research focuses on information overload and its implications on consumers and marketing in the contemporary digital world. The authors conducted a survey among the academic community, including students and professors. The results emphasize the importance of clarifying the problems that marketers can address through communication and providing high-quality content personalized to the needs of consumers. The article analyzes the relationships between education, age, and the ability to cope with information overload, as well as methods for verifying information.

Suggested Citation

  • Neviana Krasteva & Aleksey Potebnia, 2024. "Coping With Information Overload As Consumers And As Marketers," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 23(1), pages 153-177, June.
    • Handle: RePEc:sko:yrbook:v:23:y:2024:i:1:p:153-177
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    More about this item

    Keywords

    information overload; marketing; communication; education; consumers.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

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