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Marketing Mix And The Artificial Intelligence Technology

Author

Listed:
  • Neviana Krasteva

    (Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski)

Abstract

The main point of this paper is to check and analyse how this advanced technology in the production and the services will influence our lives, from the point of view of the marketing-the process where the goods or services move from being only concept to be actually provided to the customer. To determine how artificial intelligence is changing marketing today, we must explore various marketing methods, strategies and instruments available, which are enabled by artificial intelligence. The purpose is to give a brief look at how the entry of robotics, including artificial intelligence, machine learning, and advanced algorithms, in the sphere of both service and manufacturing will affect marketing and how it already does. This will be done by providing facts, definitions, data, personal opinion and conclusions.

Suggested Citation

  • Neviana Krasteva, 2020. "Marketing Mix And The Artificial Intelligence Technology," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 19(1), pages 77-98, December.
    • Handle: RePEc:sko:yrbook:v:19:y:2020:i:1:p:77-98
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    File URL: http://www.feba.uni-sofia.bg/sko/yrbook/Yearbook19-05.pdf
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    More about this item

    Keywords

    marketing ; marketing mix; AI;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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