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Wykorzystanie ekonomii behawioralnej do wyjasnienia zachowan konsumentow na rynku energii elektrycznej (A behavioural perspective on the consumer decision-making process in the electricity market)

Author

Listed:
  • Aleksandra Aziewicz

    (Wydzial Ekonomiczny, Katedra Biznesu Miedzynarodowego, Zaklad Strategii Marketingowych, Uniwersytet Gdanski)

Abstract

The aim of the paper is to (1) verify the validity of choosing behavioural economics to analyse irrational consumer behaviour in the electricity market and (2) considering the occurrence of cognitive biases, proposing actions influencing consumer behavior to achieve the desired effects. The reason for taking up this subject is the conviction that the neoclassical economic models cannot fully explain the phenomena observed in the electricity market. Those models assume that the process of making individual decisions in the market is fully rational. Meanwhile, observations and analyses of literature and research point to deviations from rationality in consumer behaviour in the electricity market. The paper will describe consumer behaviour in the electricity market and, if possible, characterise the observed deviations from rationality from the point of view of behavioural economics.

Suggested Citation

  • Aleksandra Aziewicz, 2021. "Wykorzystanie ekonomii behawioralnej do wyjasnienia zachowan konsumentow na rynku energii elektrycznej (A behavioural perspective on the consumer decision-making process in the electricity market)," Research Reports, University of Warsaw, Faculty of Management, vol. 1(34), pages 18-27.
    • Handle: RePEc:sgm:resrep:v:1:i:34:y:2021:p:18-27
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    File URL: https://www.sim.wz.uw.edu.pl/sites/default/files/artykuly/aleksandra_aziewicz.pdf
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    More about this item

    Keywords

    consumer behaviour; electricity market; behavioural economics;
    All these keywords.

    JEL classification:

    • D1 - Microeconomics - - Household Behavior
    • D9 - Microeconomics - - Micro-Based Behavioral Economics

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