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Success Factors and Benefits of Social Franchising as a Form of Entrepreneurship (Czynniki sukcesu i korzysci franczyzy spolecznej jako formy przedsiebiorczosci)

Author

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  • Marta Ziolkowska

    (Warsaw School of Economics)

Abstract

This paper is a conceptual study on the essence of social franchising as a business model and form of entrepreneurship. Social franchising has been utilised by the social sector in a variety of ways, yet franchising as a form of social entrepreneurship context is a new area of research. Despite the increasing popularity of social franchising to scale and replicate social enterprises, there has been little research on this topic. There is a need for a better understanding of the basics of the phenomenon and clarification of its fundamental meaning. The essence of social franchising as an organisational form with huge potential has been presented. The paper examines social franchising by showing the model and analyses of its benefits and success factors in comparison to commercial franchising. Moreover, the study provides basic characteristics and knowledge for future in-depth research with regard to this topic.

Suggested Citation

  • Marta Ziolkowska, 2017. "Success Factors and Benefits of Social Franchising as a Form of Entrepreneurship (Czynniki sukcesu i korzysci franczyzy spolecznej jako formy przedsiebiorczosci)," Research Reports, University of Warsaw, Faculty of Management, vol. 1(23), pages 37-47.
  • Handle: RePEc:sgm:resrep:v:1:i:23:y:2017:p:37-47
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    File URL: http://www.sim.wz.uw.edu.pl/sites/default/files/artykuly/ziolkowska.pdf
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    References listed on IDEAS

    as
    1. David Bishai & Gita Mirchandani & George Pariyo & Gilbert Burnham & Robert Black, 2008. "The cost of quality improvements due to integrated management of childhood illness (IMCI) in Uganda," Health Economics, John Wiley & Sons, Ltd., vol. 17(1), pages 5-19, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    social franchise; non-profit; third sector; entrepreneurship; social enterprise;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

    Statistics

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