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Communications Audit in Measuring the Effectiveness of Communication Strategies in Companies (Audyt komunikacyjny w badaniu efektywnosci procesu komunikacji wewnetrznej przedsiebiorstw)

Author

Listed:
  • Micha³ Wilczewski

    (Uniwersytet Warszawski, Wydzial Lingwistyki Stosowanej, Instytut Kulturologii i Lingwistyki Antropocentrycznej)

Abstract

Social entrepreneurship is a model that has a significant impact on the social transformation process. It has emerged as an effective and complementary method of achieving social change which has been poorly interpreted by governments and businesses. Today, many social enterprises are established to develop innovative solutions for catering to essential human needs. In this paper, emerging processes, advancements and organizational concepts of some social enterprises are reviewed in detail. This review puts forward that each of social initiatives has diverse dimen- sions, features, barriers and issues. Therefore, this article offers a comparative analysis identifying strengths and weaknesses of the social entrepreneurship model at the organizational level.

Suggested Citation

  • Micha³ Wilczewski, 2014. "Communications Audit in Measuring the Effectiveness of Communication Strategies in Companies (Audyt komunikacyjny w badaniu efektywnosci procesu komunikacji wewnetrznej przedsiebiorstw)," Research Reports, University of Warsaw, Faculty of Management, vol. 1(17), pages 98-110.
    • Handle: RePEc:sgm:resrep:v:1:i:17:y:2014:p:98-110
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    File URL: http://www.sim.wz.uw.edu.pl/sites/default/files/artykuly/studia_i_materialy_2014_9.pdf
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    References listed on IDEAS

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    1. Paul Ehling & Christian Heyerdahl-Larsen, 2017. "Correlations," Management Science, INFORMS, vol. 63(6), pages 1919-1937, June.
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    More about this item

    Keywords

    communications audit; corporate communications; communication strategy; measuring communication; internal communication.;
    All these keywords.

    JEL classification:

    • M42 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Auditing

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