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Differentiating Criteria and Segmentation of Polish Startup Companies

Author

Listed:
  • Katarzyna Rostek

    (Warsaw University of Technology, Faculty of Management)

  • Agnieszka Skala

    (Warsaw University of Technology, Faculty of Management)

Abstract

The results presented in the article are the first Polish analysis of startups, which are considered as a source of innovation and which are gaining in importance in the country’s economy. In order for the country to efficiently support this group, more insight into the most important features characterising it, for instance location, used legal forms, employment and its forms, sources of financing and other resources, propensity to export or sources of innovation must be gained. Thus, the conducted study was aimed at identifying and characterising the population of economic entities considered as Polish startups according to applied criteria. In order to do so, a database of those entities was created, an original research questionnaire was prepared and a nationwide survey was conducted in collaboration with the Startup Poland foundation. Subsequently, a segmentation analysis was performed in order to isolate conspicuous classification groups and to identify important features in each group. The presented research results constitute the beginning of regular analyses in that scope.

Suggested Citation

  • Katarzyna Rostek & Agnieszka Skala, 2017. "Differentiating Criteria and Segmentation of Polish Startup Companies," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 15(65), pages 192-208.
  • Handle: RePEc:sgm:pzwzuw:v:15:i:65:y:2017:p:192-208
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    Cited by:

    1. Katarzyna Rostek & Agnieszka Skala, 2018. "Segmentation Analysis For Polish Digital Startups in Years 2015 and 2016 (Analiza segmentacyjna polskich startupow cyfrowych w latach 2015–2016)," Research Reports, University of Warsaw, Faculty of Management, vol. 1(26), pages 55-67.

    More about this item

    Keywords

    startup; innovativeness; digital economy; segmentation analysis; differentiating factors;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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