Consumer Attitudes Towards Manufacturer Brands and Own Label Brands – The Case of the Chocolate Market in Poland (Postawy konsumentow wobec marek producentow i marek wlasnych detalistow na rynku czekolady w Polsce)
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- Fabian Bergès & Daniel Hassan & Sylvette Monier-Dilhan, 2013.
"Are Consumers More Loyal To National Brands Than To Private Labels?,"
Bulletin of Economic Research, Wiley Blackwell, vol. 65, pages 1-16, May.
- Bergès, Fabian & Hassan, Daniel & Monier-Dilhan, Sylvette, 2009. "Are Consumers More Loyal to National Brands than to Private Labels?," TSE Working Papers 09-131, Toulouse School of Economics (TSE).
- Fabian Berges & Sylvette Monier Dilhan & Daniel Hassan, 2013. "Are consumers more loyal to national brands than to private labels?," Post-Print hal-02647680, HAL.
- Juan Beristain, Jose & Zorrilla, Pilar, 2011. "The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 562-574.
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Keywords
attitudes towards the brand; elements (components) of attitude; private labels; consumer preferences.;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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