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The Use of Mobile Technology in Business – a Pilot Study of Consciousness of Polish SME Sector Organizations (Wykorzystanie technologii mobilnych w biznesie – badanie pilotazowe swiadomosci organizacji polskiego sektora MSP)

Author

Listed:
  • Marek Zborowski

    (Uniwersytet Warszawski, Wydzial Zarzadzania)

  • Katarzyna Zaranska

    (Uniwersytet Warszawski, Wydzial Zarzadzania)

Abstract

The article presents the main aspects of the development of the market of mobile devices and solutions for using the Internet. In the following part, the authors present a pilot study on the use of mobile technology in terms of mobile web pages. The survey contains four main categories of companies, i.e.: having mobile websites, carrying out a project to implement this type of solution, planning to start such a project, and not planning to take this type of action. Next, the authors present and analyze the results of pilot studies. The article is crowned with conclusions regarding the level of awareness of the use of mobile web technologies in business in the Polish SME sector.

Suggested Citation

  • Marek Zborowski & Katarzyna Zaranska, 2015. "The Use of Mobile Technology in Business – a Pilot Study of Consciousness of Polish SME Sector Organizations (Wykorzystanie technologii mobilnych w biznesie – badanie pilotazowe swiadomosci organizacj," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 13(52), pages 150-161.
    • Handle: RePEc:sgm:pzwzuw:v:13:i:52:y:2015:p:150-161
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    File URL: http://pz.wz.uw.edu.pl/sites/default/files/artykuly/pz_2015_2-1_zborowski_zaranska.pdf
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    References listed on IDEAS

    as
    1. Chong, Alain Yee-Loong, 2013. "Mobile commerce usage activities: The roles of demographic and motivation variables," Technological Forecasting and Social Change, Elsevier, vol. 80(7), pages 1350-1359.
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    More about this item

    Keywords

    mobile devices; RWD; e-commerce; mobile websites; SMEs;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

    Statistics

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