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Success factors in e-business: theoretical aspects

Author

Listed:
  • Natalia Mańkowska

    (Akademia Morska w Gdyni)

Abstract

Today, many enterprises operate in the sphere of e-business, which significantly influences the structure of markets. Low barriers to entry into this market mean that many new enterprises quickly appear on it, and many of them fail to survive. There are no tools to assess and predict the chances of developing new e-business ventures. The same problem applies to enterprises that in the initial stage of development assumed that they will operate in the sphere of electronic business. Previous research has not indicated factors determining the survival, success or failure, which could be universal for various enterprises trying to develop on the e-business market. The main purpose of this article is to analyse and evaluate the current results of research on the success factors in e-business, try to organize them (classify) and reference to the critical factor analysis resulting from the theory of management.

Suggested Citation

  • Natalia Mańkowska, 2019. "Success factors in e-business: theoretical aspects," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 54, pages 345-356.
    • Handle: RePEc:sgh:annals:i:54:y:2019:p:345-356
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