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Value measurement for e-consumers in the area of purchasing decisions

Author

Listed:
  • Małgorzata Grzywińska-Rąpca

    (Uniwersytet Warmińsko-Mazurski w Olsztynie, Wydział Nauk Ekonomicznych.)

Abstract

Modern technologies offer users many functionally specialized tools for communication with computer networks, especially on the Internet. The development of information and communications technologies which we have experienced in recent years radically changes the face of our reality. Progress in this area leads to profound changes and economic revaluations, and also has a major impact on consumer behaviour. Wide and universal access to information about goods or services determines the purchasing behaviour of consumers. The purpose of the article was to determine the potential determinants of purchasing decisions of e-consumers using multidimensional association rules.

Suggested Citation

  • Małgorzata Grzywińska-Rąpca, 2019. "Value measurement for e-consumers in the area of purchasing decisions," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 54, pages 25-34.
    • Handle: RePEc:sgh:annals:i:54:y:2019:p:25-34
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