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On-Line Services: Their Perceived Quality, Customer Loyalty, Customer Rrelationships and Lifestyle

Author

Listed:
  • Marcin Sikorski

    (Politechnika Gdańska, Wydział Zarządzania i Ekonomii)

  • Kamil Brodnicki

    (Politechnika Gdańska, Wydział Zarządzania i Ekonomii)

Abstract

This article discusses specific design issues relevant to contemporary on-line services in the context of building a lasting customer loyalty. The layer model of on-line service development has been presented, along with customer loyalty-oriented design recommendations. The examples of development scenarios for online e-health services are presented. The opportunities for further development of the presented approach and plans for further research are presented, too.

Suggested Citation

  • Marcin Sikorski & Kamil Brodnicki, 2018. "On-Line Services: Their Perceived Quality, Customer Loyalty, Customer Rrelationships and Lifestyle," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 52, pages 229-242.
    • Handle: RePEc:sgh:annals:i:52:y:2018:p:229-242
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