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Komunikacja samorządu terytorialnego ze społeczeństwem za pośrednictwem mediów społecznościowych

Author

Listed:
  • Andrzej Szymkowiak

    (Uniwersytet Ekonomiczny w Poznaniu)

  • Anna Scheibe

    (Uniwersytet Adama Mickiewicza w Poznaniu)

Abstract

Social media are used today to share information not only within a group of friends, but they can also be used for two-way communication between a local government and the residents. Using this tool in a municipality can result in strengthening the local bonds in a significant manner and it can become a way of gathering information and opinions from people. It can be an important source of information on matters related to the region. The article presents a typology of content based on six categories: receiver stakeholder groups, the time of the events described, timeliness and relevance of information, the nature of information, the scope of information.

Suggested Citation

  • Andrzej Szymkowiak & Anna Scheibe, 2016. "Komunikacja samorządu terytorialnego ze społeczeństwem za pośrednictwem mediów społecznościowych," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 40, pages 299-312.
    • Handle: RePEc:sgh:annals:i:40:y:2016:p:299-312
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