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Especialización en baja calidad: España y el mercado internacional del vino, 1950-1990

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  • Eva Fernández

    (Universidad Carlos III de Madrid)

Abstract

This article analyses the causes of the slow modernisation of wine production and the low investment in quality in Spain during the second half of the twentieth century by focusing on the domestic and international market for Spain’s wines. Until the 1980s, demand in the domestic market concentrated on ordinary wines that were mostly sold in bulk. In the international market, exporters also specialised in inferior wines. The international market for cheap Spanish wines expanded until 1970, but this demand sharply declined from the 1980s. Spain’s exporters found it difficult to take advantage of the «globalisation» of wine, and lost market share because of their tardiness in converting to the sale of fine wines. Duality in the international wine market, as well as the characteristics of the globalisation of wine markets, are also studied in this article.

Suggested Citation

  • Eva Fernández, 2012. "Especialización en baja calidad: España y el mercado internacional del vino, 1950-1990," Historia Agraria. Revista de Agricultura e Historia Rural, Sociedad Española de Historia Agraria, issue 56, pages 41-76, april.
    • Handle: RePEc:seh:journl:y:2012:i:56:m:april:p:41-76
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    More about this item

    Keywords

    Wine; International Market; Consumption; Spain; 20th Century;
    All these keywords.

    JEL classification:

    • N54 - Economic History - - Agriculture, Natural Resources, Environment and Extractive Industries - - - Europe: 1913-
    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • N50 - Economic History - - Agriculture, Natural Resources, Environment and Extractive Industries - - - General, International, or Comparative

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