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An Analysis Of Tourism Loyalty: The Case Of Santiago De Compostela

Author

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  • Martínez Roget, Fidel
  • Novello, Simone
  • Murias Fernández, Pilar

Abstract

This paper analyses the loyalty of tourists to the destination Santiago de Compostela. Using structural equation modeling (SEM), it examines the theoretical relations between tourist satisfaction, overall and by attributes, and loyalty to the destiny. The results show that loyalty is strongly influenced by tourists’ satisfaction with the various elements that make up the destination (accommodation, catering, cultural and natural heritage, security, etc.), whereas tourists’ overall satisfaction does not seem to have an impact on tourists’ loyalty. The conclusions derived from work can be used by public and private institutions responsible for the managing the city of Santiago de Compostela.

Suggested Citation

  • Martínez Roget, Fidel & Novello, Simone & Murias Fernández, Pilar, 2009. "An Analysis Of Tourism Loyalty: The Case Of Santiago De Compostela," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 18(2).
    • Handle: RePEc:sdo:regaec:v:18:y:2009:i:2_1
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