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Концепции и инструменты маркетинга инноваций . The concepts and tools of marketing of innovations

Author

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  • Маркова В. Д.

    (Новосибирский государственный университет)

Abstract

Сделана попытка структуризации предметной области маркетинга инноваций на основе анализа его специфики, обзора подходов и трактовок данного понятия зарубежными исследователями. Показана эклектичность маркетинга инноваций, его тесная взаимосвязь с другими предметными областями. Описаны современные подходы и инструменты маркетинга инноваций. The attempt of structuring of marketing of innovations subject area is made based on its specificity, overview of approaches and foreign researchers concept interpretations . Eclecticism of marketing of innovation is show as well as its close connection with other subject areas. Current approaches and tools of marketing of innovation are described.

Suggested Citation

  • Маркова В. Д., 2013. "Концепции и инструменты маркетинга инноваций . The concepts and tools of marketing of innovations," Мир экономики и управления // Вестник НГУ. Cерия: Cоциально-экономические науки, Socionet;Новосибирский государственный университет, vol. 13(3), pages 95-101.
    • Handle: RePEc:scn:guhrje:2013_3_10
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