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Оценка Инновационного Потенциала Торгового Предприятия

Author

Listed:
  • ВЛАСОВА А.Е.

    (Саратовский социально-экономический институт (филиал) ФГБОУ ВПО «Российский экономический университет имени Г.В. Плеханова»)

Abstract

В статье представлена оценка инновационного потенциала торгового предприятия, основанная на оценке инновационного потенциала материальных ресурсов и оценке интеллектуального потенциала. Данная методика наиболее оптимальна для применения в крупных торговых сетях, имеющих разветвленную структуру.

Suggested Citation

  • Власова А.Е., 2015. "Оценка Инновационного Потенциала Торгового Предприятия," Проблемы экономики и менеджмента, CyberLeninka;Индивидуальный предприниматель Самохвалов Антон Витальевич, issue 5 (45), pages 39-42.
  • Handle: RePEc:scn:032872:15988084
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