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Методика Обеспечения Качества Продукции В Маркетинговой Среде

Author

Listed:
  • ПАНЧЕНКО МАРИЯ АЛЕКСАНДРОВНА

    (Одесский национальный политехнический университет)

  • БРОВКОВА ЕЛЕНА ГЕОРГИЕВНА

    (Одесский национальный политехнический университет)

  • ГОРОДЕЦКАЯ ТАТЬЯНА БОРИСОВНА

    (Одесский национальный политехнический университет)

Abstract

Предложена усовершенствованная методика определения номенклатуры показателей качества продукции. Разработан алгоритм определения уровня маркетингового качества, которое определяется как процент соответствия признанных потребителями показателей качества совокупности показателей качества продукции.

Suggested Citation

  • Панченко Мария Александровна & Бровкова Елена Георгиевна & Городецкая Татьяна Борисовна, 2013. "Методика Обеспечения Качества Продукции В Маркетинговой Среде," Economics: time realities Экономика: реалии времени, CyberLeninka;Одесский национальный политехнический университет, issue 3 (8), pages 67-72.
    • Handle: RePEc:scn:032811:15934832
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