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Pepsi und Coca ewige Rivallen

Author

Listed:
  • POLJAKOW ANDREJ

    (Kasachischen medizinischen Staatsuniversitaet)

  • POLJAKOW WLADIMIR

    (Kasachischen medizinischen Staatsuniversitaet)

Abstract

Fast jeder kennt Pepsi und Coca. Man kann sie treffen praktisch in jedem Geschaeft. Dennoch nicht alle wissen, dass diese Firmen Erzrivallen sind und das ihre Rivallitaet sich seit Ewigkeit dauert. In meinem Artikel, welches ich in der Zusammenarbeit mit meinem Vater schrieb versuchte ich den Weg beider Firmen von der Gruendung bis heutigen Tagen zu beschreiben. Auf diesem Weg trafen sich technologische Aenderungen, Gerichtsverhandlungen, sowie geschickte Tricks. Wichtige Rolle spielt auch Marketing

Suggested Citation

  • Poljakow Andrej & Poljakow Wladimir, 2016. "Pepsi und Coca ewige Rivallen," European journal of economics and management sciences, CyberLeninka;«East West» Association for Advanced Studies and Higher Education GmbH, issue 2, pages 33-34.
    • Handle: RePEc:scn:032479:16684711
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    Keywords

    VERWALTUNG; PEPSI; COCA; MARKETING;
    All these keywords.

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