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Marketing aspects of steady growth business strategy

Author

Listed:
  • GONCHAR V.

    (Priazovskyi state technical university)

  • KALININ O.

    (Priazovskyi state technical university)

Abstract

The article analyzed the importance of marketing to achieve steady business growth, the main strategy of internal development and marketing of its level of development, achieving competitive advantage and the main directions of marketing management. The examples of marketing strategies for leading corporations were described. The problems and prospects of the business strategy of extensive growth and diversification were made.

Suggested Citation

  • Gonchar V. & Kalinin O., 2015. "Marketing aspects of steady growth business strategy," Економічний вісник Донбасу Экономический вестник Донбасса, CyberLeninka;Институт экономики промышленности НАН Украины, issue 4 (42), pages 131-135.
    • Handle: RePEc:scn:032263:16916514
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    Cited by:

    1. Marina Proença & Tomas Sparano Martins, 2024. "The role of absorptive capacity in the use of digital marketing analytics for effective marketing decisions," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 687-700, September.
    2. Salman Alfarisi & Yuya Mitake & Yusuke Tsutsui & Hanfei Wang & Yoshiki Shimomura, 2023. "Nurture: A Novel Approach to PSS-Rebound Effect Identification," Sustainability, MDPI, vol. 15(9), pages 1-25, April.
    3. Pedro Chapaval Pimentel & Mariana Bassi-Suter & Simone Regina Didonet, 2024. "Brand activism as a marketing strategy: an integrative framework and research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 212-234, March.

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