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Theoretical and methodological aspects of strategic sales management of enterprise

Author

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  • Hurzhiy N. H.

    (PDAA)

Abstract

In the article existing approaches to strategic management are analyzed, features and a concept of strategic sales management are defined. Also in the article there is encouraged to use processdesign approach in the implementation of strategic management. Also the principles which should be carried out by strategic management of sales activities are identified in relation to the elements of the systemsales activities, as consumers, state infrastructure software sales, competition and enterprise.

Suggested Citation

  • Hurzhiy N. H., 2014. "Theoretical and methodological aspects of strategic sales management of enterprise," Вісник економіки транспорту і промисловості, CyberLeninka;Украинская государственная академия железнодорожного транспорта, issue 45, pages 159-163.
    • Handle: RePEc:scn:031720:15660888
    as

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