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Особенности Комплекса Маркетинга В Предприятиях Транспорта

Author

Listed:
  • Шинкаренко В. Г.

    (ХНАДУ)

Abstract

Рассмотрены имеющиеся определения понятия «комплекс маркетинга». Исходя из различий между ними, особенностей функционирования транспорта, предложено определение комплекса маркетинга в предприятиях транспорта. Для этих предприятий предложен состав компонент и их слагаемых. Предложена общая схема маркетингового обслуживания потребителей транспортных услуг.We consider the existing definition of "marketing mix". Based on the differencesbetween them, of the functioning of transport, a definition of the marketing companiesin the transport. For these companies proposed composition of components and their components. The general scheme of marketing service to customers of transport services.

Suggested Citation

  • Шинкаренко В. Г., 2012. "Особенности Комплекса Маркетинга В Предприятиях Транспорта," Вісник економіки транспорту і промисловості, CyberLeninka;Украинская государственная академия железнодорожного транспорта, issue 38, pages 361-365.
    • Handle: RePEc:scn:031720:15507782
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