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Main subjects of interaction in the partnership marketing system of motor transport enterprise

Author

Listed:
  • Fedotova I.

    (Kharkiv National Automobile and Highway University)

Abstract

A model of partnership at a motor-transport enterprise, which provides four types of partnership, has been considered. The general partnership marketing system of a motor-transport enterprise with major groups of interaction subjects has been suggested. The managing subsystem is presented in the form of structural-and-functional, information-and-behavioral and self-development subsystems. An integrated relationship process with all possible interaction subjects has been suggested as a managed subsystem of marketing partnership at a motor-transport enterprise.

Suggested Citation

  • Fedotova I., 2010. "Main subjects of interaction in the partnership marketing system of motor transport enterprise," Экономика транспортного комплекса, CyberLeninka;Харьковский национальный автомобильно-дорожный университет, issue 16, pages 82-90.
    • Handle: RePEc:scn:031253:13930905
    as

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