IDEAS home Printed from https://ideas.repec.org/a/scn/031253/13930460.html
   My bibliography  Save this article

Analysis of enterprise marketing potential

Author

Listed:
  • Krіvoruchko О.

    (Kharkiv National Automobile and Highway University)

  • Pіpenko I.

    (Kharkiv National Automobile and Highway University)

Abstract

Methodological fundamentals of enterprise marketing potential analysis have been devised on the basis of substantiation of the main activities, content, sequence and direction, means and methods of their implementation. The introduced fundamentals stipulate determining the changing level of marketing potential with time, ascertaining the influence of the structure of factors, which form them correspondence between an enterprise supply and demand of market entities considering the importance of cross-impact parameters before and after their coordination. This allows finding out different causes influencing the level of availability of marketing potential, improving the process of their forming and effective employment.

Suggested Citation

  • Krіvoruchko О. & Pіpenko I., 2010. "Analysis of enterprise marketing potential," Экономика транспортного комплекса, CyberLeninka;Харьковский национальный автомобильно-дорожный университет, issue 16, pages 90-100.
    • Handle: RePEc:scn:031253:13930460
    as

    Download full text from publisher

    File URL: http://cyberleninka.ru/article/n/analysis-of-enterprise-marketing-potential
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Qinghua Wu & Jin-Kao Hao, 2013. "An Extraction And Expansion Approach For Graph Coloring," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 30(05), pages 1-18.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scn:031253:13930460. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CyberLeninka (email available below). General contact details of provider: http://cyberleninka.ru/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.