Studying business administration 1: there and here 2

National competitiveness is an important concept that reflects in economic strength and place on the world markets. Among numerous competitiveness indicators educational system is certainly one that builds competitive fundamental in creating proactive, efficient and effective workforce. Business schools certainly carry significant burden of responsibility for educating future generations of managers. Business schools enjoy great popularity around the work, with significant number of students that wish to enroll. Popularity is influencing structure of candidates that enroll in to business schools, as well as having negative impact on quality of educational process, since professor have limited ability to work with larger groups. However, ability of business schools to generate enrollments, and revenues, is further fueling the trend. Second significant source of quality deterioration are criterions for faculty promotion: publishing and student evaluations. Publishing is removing focus and time from educational activities, and good evaluations are resulting from having mild grading criterions and reducing academic pressure to students. These two dangerous trends are documented in literature, and hit developed countries (i.e. USA) and developing ones (i.e. Serbia). Today’s economies function under extreme competitive pressure and in ever-increasing international exposure. Product and services transcend borders easier than ever bring completely new perspective on the issue of quality of education and competitiveness. Quality assessment of (business) schools can no longer be measured in national borders. This article is trying to offer frame of reference for improving business education, which is just partly a question of national competitiveness, and partly competitiveness of business schools themselves, and their ability to attract future generation of students.