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Создание Сильной Торговой Марки Как Первоначальный Этап Брендинга

Author

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  • Веретено Александра Андреевна

    (АТПП Группа ОША)

Abstract

В статье рассмотрены основополагающие понятия брендинга, приведены критерии отличия понятий «торговая марка» и «бренд». Описаны основные этапы разработки торговой марки водки «Русский характер» согласно комплексной модели создания бренда.

Suggested Citation

  • Веретено Александра Андреевна, 2010. "Создание Сильной Торговой Марки Как Первоначальный Этап Брендинга," Вестник Омского университета. Серия «Экономика», CyberLeninka;Федеральное государственное бюджетное образовательное учреждение высшего образования «Омский государственный университет им. Ф.М. Достоевского», issue 3, pages 119-125.
    • Handle: RePEc:scn:025682:14489930
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