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Мерчендайзинг: современная стратегия успешных продаж (на примере крупнейшей розничной сети в США Kohl's)

Author

Listed:
  • Чач Людмила Анатольевна

    (ОмГУ им. Ф.М. Достоевского)

  • Заремская Юлия Петровна

    (ОмГУ им. Ф.М. Достоевского)

Abstract

Merchendayzing a modern instrument of marketing, allowing companies to score a victory. The Successful realization given technologies allows vastly to raise profit enterprises, not increasing sales volume goods and sparing on costs on advancement of goods.

Suggested Citation

  • Чач Людмила Анатольевна & Заремская Юлия Петровна, 2007. "Мерчендайзинг: современная стратегия успешных продаж (на примере крупнейшей розничной сети в США Kohl's)," Вестник Омского университета. Серия «Экономика», CyberLeninka;Федеральное государственное бюджетное образовательное учреждение высшего образования «Омский государственный университет им. Ф.М. Достоевского», issue 4, pages 19-20.
    • Handle: RePEc:scn:025682:14488870
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    File URL: http://cyberleninka.ru/article/n/merchendayzing-sovremennaya-strategiya-uspeshnyh-prodazh-na-primere-krupneyshey-roznichnoy-seti-v-ssha-kohls
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