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Совершенствование Планирования Маркетинговых Коммуникаций На Предприятии

Author

Listed:
  • СЕМЕНОВ Г.А.
  • СЕМЕНОВ А.Г.
  • ЖИЛІНСЬКА Л.О.

Abstract

Проведено аналіз поточної діяльності ТОВ „НІКО СІЧ і розроблено практичні рекомендації щодо поліпшення процесу планування та реалізації маркетингових комунікацій на підприємстві. Сформовано напрями раціоналізації форм планування, обліку та контролю етапів упровадження маркетингових комунікацій.Выполнен анализ текущей деятельности ООО «НИКО СИЧ» и разработаны практические рекомендации по улучшению процесса планирования и реализации маркетинговых коммуникаций на предприятии. Сформулированы направления рационализации форм планирования, учета и контроля этапов внедрения маркетинговых коммуникаций.The analysis of current activities of NIKO SICH was made and practical recommendations to improve the planning and implementation of marketing communication at the enterprise were worked out. Directions of rationalization of planning forms, accounting and control of market communications implementation stages are defined.

Suggested Citation

  • Семенов Г.А. & Семенов А.Г. & Жилінська Л.О., 2010. "Совершенствование Планирования Маркетинговых Коммуникаций На Предприятии," Экономика промышленности, CyberLeninka;Институт экономики промышленности НАН Украины, issue 2 (50), pages 123-135.
    • Handle: RePEc:scn:024711:15885176
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