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Эффективность Использования Марочного Капитала

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  • КЕНДЮХОВ О.В.

Abstract

Визначено сутність поняття "марочний капітал"; розкрито зміст бенчмаркінгу як методу оцінки ефективності управління; розроблено методику оцінки ефективності управління марочним капіталом на основі концепції бенчмаркінгу.Определена сущность понятия «марочный капитал»; раскрыто содержание бенчмаркинга как метода оценки эффективности управления; разработана методика оценки эффективности управления марочным капиталом на основе концепции бенчмаркинга.The essence of the notion "brand capital" is defined; conception of the benchmarking as a method of estimation of management efficiency is presented; the technique for estimation of efficiency of management of the brand capital on the basis of conception of benchmarking is developed.

Suggested Citation

  • Кендюхов О.В., 2008. "Эффективность Использования Марочного Капитала," Экономика промышленности, CyberLeninka;Институт экономики промышленности НАН Украины, issue 3 (42), pages 96-103.
    • Handle: RePEc:scn:024711:15884962
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