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Теоретическое Обоснование Маркетинговой Деятельности При Предоставлении Коммунальных Услуг

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  • БРАЖНИКОВА Л.Н.

Abstract

Проаналізовано характерні ознаки житлово-комунальних послуг. Розкрито сутність концепції маркетингу й окреслено тенденції розвитку маркетингово орієнтованого підходу до вдосконалення діяльності підприємств ЖКГПроанализированы характерные признаки жилищно-коммунальных услуг. Раскрыта сущность концепции маркетинга и очерчены тенденции развития маркетингово ориентированного подхода к совершенствованию деятельности предприятий ЖКХ.The article analyzes distinctive features of public utilities. The essence of marketing concept is described, and trends in development of a market-oriented approach to improvement of public utility enterprises operation are outlined.

Suggested Citation

  • Бражникова Л.Н., 2008. "Теоретическое Обоснование Маркетинговой Деятельности При Предоставлении Коммунальных Услуг," Экономика промышленности, CyberLeninka;Институт экономики промышленности НАН Украины, issue 2 (41), pages 165-170.
    • Handle: RePEc:scn:024711:15884947
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