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Определение И Анализ Факторов, Которые Влияют На Эффективность Маркетинговой Стратегии В Брендинге

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  • ДИМИТРОВА С.М.

Abstract

Розглянуто основні зовнішні та внутрішні фактори, що впливають на ефективність маркетингової стратегії в брендингу, виявлено основні напрями їх дії, визначено ключові параметри аналізу цих факторів.Рассмотрены основные внешние и внутренние факторы, которые влияют на эффективность маркетинговой стратегии в брендинге, выявлены основные направления их действия, определены ключевые параметры анализа этих факторов.Main external and interal factors that have influence on efficiency of the marketing strategy in branding are considered, main directions of their effect are revealed and key parameters for the analysis of these factors are defined.

Suggested Citation

  • Димитрова С.М., 2006. "Определение И Анализ Факторов, Которые Влияют На Эффективность Маркетинговой Стратегии В Брендинге," Экономика промышленности, CyberLeninka;Институт экономики промышленности НАН Украины, issue 4 (35), pages 109-114.
    • Handle: RePEc:scn:024711:15884787
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