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Direct selling: a distribution channel generating jobs in Russia

Author

Listed:
  • Guilluy-sulikashvili N. V.

    (Lille Catholic University in France)

  • Jean-marcel Bloch

    (Lille Catholic University in France)

Abstract

The goal of this article is to demonstrate that the system of direct sales, when viewed in an economic context, is an effective distribution channel that generates jobs and facilitates upward mobility in Russia. When compared to classic distribution systems, including large-scale distribution, small commerce and industrial enterprises, the system of direct sales relies more heavily on the human component. The system has proven to be very effective in Russia, where it has contributed to the development of a new model of capitalism. This new model is more social and based on human relations without the hierarchical constraints which characterize a more traditional profit-based capitalism.

Suggested Citation

  • Guilluy-sulikashvili N. V. & Jean-marcel Bloch, 2011. "Direct selling: a distribution channel generating jobs in Russia," RUDN Journal of Economics Вестник Российского университета дружбы народов. Серия: Экономика, CyberLeninka;Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Российский университет дружбы народов», issue 3, pages 87-94.
    • Handle: RePEc:scn:016531:14121419
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