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Теоретические Основы Репутациологии

Author

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  • ГОРИН С.В.

    (Московский банковский институт)

Abstract

Репутациология изучает закономерности создания и управления деловой репутацией юридических и физических лиц и исследует ее как явление окружающего мира во всем его многообразии. Назначение репутациологии сводится к формированию целостного представления о деловой репутации как экономико-правовой категории с целью ее практического использование экономическими субъектами.

Suggested Citation

  • Горин С.В., 2007. "Теоретические Основы Репутациологии," Creative Economy Креативная экономика, CyberLeninka;Общество с ограниченной ответственностью Издательство «Креативная экономика», issue 6, pages 46-50.
    • Handle: RePEc:scn:016458:16637028
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