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Методика Психографического Исследования Потенциальных Потребителей Банковских Услуг

Author

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  • МИРОШНИКОВА МАРИНА ВИКТОРОВНА

    (Государственный университет высшая школа экономики ОАО КБ Восточный)

Abstract

Представлена методика психографического исследования потенциальных потребителей банковских услуг. Основная задача применения разработанной методики оптимизация рекламной политики банка в условиях современного этапа развития банковского маркетинга роста неценовой конкуренции.

Suggested Citation

  • Мирошникова Марина Викторовна, 2011. "Методика Психографического Исследования Потенциальных Потребителей Банковских Услуг," Creative Economy Креативная экономика, CyberLeninka;Общество с ограниченной ответственностью Издательство «Креативная экономика», issue 2, pages 39-44.
    • Handle: RePEc:scn:016458:16636022
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