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Качество Туристических Услуг Как Стратегическая Основа Развития Туризма

Author

Listed:
  • Кобяк Марина Викторовна

    (Российский экономический университет им. Г. В. Плеханова)

Abstract

Индустрия туризма представляет собой быстро развивающееся направление российской экономики, в котором качество сервиса тесно связано с системой качества туристского продукта. Качественный сервис это ключ к коммерческому успеху, соответствие стандартам есть неотъемлемая часть стабильности и конкурентоспособности предприятий на российском рынке туристических услуг.

Suggested Citation

  • Кобяк Марина Викторовна, 2011. "Качество Туристических Услуг Как Стратегическая Основа Развития Туризма," Экономика региона, CyberLeninka;Федеральное государственное бюджетное учреждение науки «Институт экономики Уральского отделения Российской академии наук», issue 1, pages 260-263.
    • Handle: RePEc:scn:015306:15269573
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