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Механизмы Привлечения Внимания Потребителя К Рекламе

Author

Listed:
  • Романов Андрей Александрович

    (Московский государственный университет экономики, статистики и информатики (МЭСИ))

Abstract

В статье рассмотрены различные (традиционные и новые) методики и инструменты привлечения внимания потребителей к рекламе, возможности использования мотивации рекламных сообщений, методы оценки воздействия рекламы на покупателей, а также наиболее перспективные направления повышения эффективности воздействия на потребителя.

Suggested Citation

  • Романов Андрей Александрович, 2013. "Механизмы Привлечения Внимания Потребителя К Рекламе," ЭТАП: экономическая теория, анализ, практика, CyberLeninka;Автономная некоммерческая образовательная организация «Институт эффективных технологий», issue 6, pages 109-123.
  • Handle: RePEc:scn:014532:15332334
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