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Strategic priorities of cooperation of Bank institutes and insurance companies

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  • Trynchuk V.

Abstract

Improving of relationships between banks and insurance companies is settled of need of accomplishing integration processes with the aim to produce competitive products and more qualitive service of satisfying the needs of clients in financial services. There appears a need of theoretical bases research of bancassurance and the analysis of conceptual approaches to organization and function of financial supermarket as the active model of collaboration.

Suggested Citation

  • Trynchuk V., 2008. "Strategic priorities of cooperation of Bank institutes and insurance companies," Bulletin of Taras Shevchenko National University of Kyiv. Economics. Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя: Економiка, CyberLeninka;Издательско-полиграфический центр «Киевский университет», issue 105, pages 33-38.
    • Handle: RePEc:scn:013723:14805643
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