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Процеси Глобалізації Світового Ринку Рекламних Послуг Та Їх Вплив На Розвиток Національного Ринку Реклами України

Author

Listed:
  • Вітренко А.

Abstract

В статті розглянуті сучасні глобалізаційні процеси, що відбуваються на світовому ринку рекламних послуг, визначено їх вплив та особливості прояву на рекламному ринку України.В статье рассмотрены современные процессы глобализации, которые происходят на мировом рынке рекламных услуг, определено их влияние и особенности развития на рекламном рынке Украины.The article deals with contemporary globalization processes occurring in the global advertising market, as well as their influence and the peculiarities of the advertising market of Ukraine.

Suggested Citation

  • Вітренко А., 2011. "Процеси Глобалізації Світового Ринку Рекламних Послуг Та Їх Вплив На Розвиток Національного Ринку Реклами України," Bulletin of Taras Shevchenko National University of Kyiv. Economics. Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя: Економiка, CyberLeninka;Издательско-полиграфический центр «Киевский университет», issue 123, pages 32-35.
    • Handle: RePEc:scn:013723:11751432
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