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Маркетинговые Деловые Сети: Проблемы Формирования И Функционирования

Author

Listed:
  • Мелькина Наталья Николаевна

    (Мордовский государственный университет имени Н.П. Огарева)

  • Щипанов Дмитрий Александрович

    (Мордовский государственный университет имени Н.П. Огарева)

Abstract

Рассматриваются новые организационные формы бизнеса - маркетинговые деловые сети, приводятся различные дефиниции этого понятия, анализируются проблемы формирования и перспективы развития сетевых организаций.Discusses the new organizational forms of business - marketing business network, provides various definitions of this concept, analyze the problems of formation and prospects of development of networking organizations.

Suggested Citation

  • Мелькина Наталья Николаевна & Щипанов Дмитрий Александрович, 2011. "Маркетинговые Деловые Сети: Проблемы Формирования И Функционирования," Управление экономическими системами: электроннный научный журнал, CyberLeninka;Негосударственное образовательное учреждение высшего профессионального образования Кисловодский институт экономики и права, issue 26, pages 68-75.
    • Handle: RePEc:scn:007255:14935952
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