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Разработка Экономического Механизма Реализации Бренд-Технологий

Author

Listed:
  • Окольнишникова Ирина Юрьевна

    (Южно-Уральский государственный университет)

  • Воробьев А. Н.

    (Санкт-Петербургский государственный университет экономики и финансов)

Abstract

В статье рассмотрены основные виды деятельности в системе управления брендом, выявлены составляющие экономического механизма системы управления брендом на предприятии. Авторами сделана классификация издержек предприятия на разработку и реализацию бренд-технологий, обосновано применение сетевой модели экономического механизма системы управления брендом и предложены формулы определения эффективности затрат на брендинг, а также совокупных приведенных годовых затрат на внедрение бренд-технологий.The article considers basic activities in brand management system, determines constituents of economic mechanism of brand management system in enterprises. The authors offer classification of business costs, connected with development and brand technologies implementation; ground application of chain model of economic mechanism of brand management system; provide formulae of branding effectiveness costs, as well as combined annual costs of brand technologies implementation

Suggested Citation

  • Окольнишникова Ирина Юрьевна & Воробьев А. Н., 2011. "Разработка Экономического Механизма Реализации Бренд-Технологий," Управление экономическими системами: электроннный научный журнал, CyberLeninka;Негосударственное образовательное учреждение высшего профессионального образования Кисловодский институт экономики и права, issue 26, pages 37-45.
    • Handle: RePEc:scn:007255:14756874
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