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Маркетинговые Аспекты Управления Стоимостью Компании

Author

Listed:
  • Мелькина Наталья Николаевна

    (Мордовский государственный университет имени Н.П. Огарева)

  • Новожеева Светлана Сергеевна

    (Мордовский государственный университет имени Н.П. Огарева)

Abstract

В статье рассматриваются концепции управления компанией, ориентированные на стоимость. Особое внимание уделено маркетинговой концепции стоимостного управления. Подробно рассмотрены маркетинговые (нематериальные) активы как резерв повышения стоимости компании, даны подходы к их оценке - рыночный, затратный и доходныйThe article discusses the concept of management company focusing on cost. Particular attention is paid to the marketing concept of cost management. Discussed in detail marketing (intangible) assets as a reserve increase in the cost of the company, are approaches to assessment - market, cost and profitable.

Suggested Citation

  • Мелькина Наталья Николаевна & Новожеева Светлана Сергеевна, 2011. "Маркетинговые Аспекты Управления Стоимостью Компании," Управление экономическими системами: электроннный научный журнал, CyberLeninka;Негосударственное образовательное учреждение высшего профессионального образования Кисловодский институт экономики и права, issue 26, pages 76-83.
    • Handle: RePEc:scn:007255:14750691
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