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Стоимость Бренда Как Ценность

Author

Listed:
  • Романов В. В.

    (Национальный исследовательский университет Высшая школа экономики)

  • Губанов А. В.

    (Национальный исследовательский университет Высшая школа экономики)

Abstract

В статье показаны причины необходимости оценки стоимости бренда. Дана характеристика основных моделей оценки стоимости бренда, применяемые за рубежом. Представлен инструмент, дополняющий комплексную оценку стоимости бренда.

Suggested Citation

  • Романов В. В. & Губанов А. В., 2011. "Стоимость Бренда Как Ценность," Проблемы современной экономики, CyberLeninka;Общество с ограниченной ответственностью «Научно-производственная компания «РОСТ», issue 3, pages 171-174.
    • Handle: RePEc:scn:004883:13961914
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