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Влияние Информации На Рациональность Потребительского Выбора: Современные Тенденции

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  • Сараев Виталий Валерьевич

    (СПбГУ)

Abstract

The article represents an analysis of the influence, which information produces on rationality of consumer behavior. The author examines factors that intensify the importance of information in consumer choice. Growing volumes of information and its increasing complexity make the consumer choice less independent and more vulnerable to producers manipulations. The choice is increasingly dependent on persons environment, and real consumer behavior is deviating from commonly accepted model.

Suggested Citation

  • Сараев Виталий Валерьевич, 2007. "Влияние Информации На Рациональность Потребительского Выбора: Современные Тенденции," Vestnik of the St. Petersburg University. Series 5. Economics Вестник Санкт-Петербургского университета. Серия 5. Экономика, CyberLeninka;Федеральное государственное бюджетное образовательное учреждение высшего образования «Санкт-Петербургский государственный университет», issue 1, pages 178-181.
    • Handle: RePEc:scn:003571:14916099
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