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МАРКЕТИНГОВІ КОМУНІКАЦІЇ В СИСТЕМІ ОНЛАЙН ПРОДАЖІВ // Marketing communications in the system of online sales

Author

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  • Нагаєць, І. Ю.

    (Запорізький національний університет)

Abstract

Marketing communications applied in the Internet networks have been considered, advantages of each means of marketing communication have been outlined. Innovative communication methods have been analyzed. The possibility of preserving the market niche under conditions of consumer loyalty transformation and information flows has been disclosed Розглянуто маркетингові комунікації, які використовуються в мережі Internet, окреслено переваги кожного засобу маркетингової комунікації. Проаналізовано інноваційні комунікаційні методи. Розкрито можливості збереження ринкової ніши за умов трансформації споживчої прихильності та інформаційних потоків

Suggested Citation

  • Нагаєць, І. Ю., 2011. "МАРКЕТИНГОВІ КОМУНІКАЦІЇ В СИСТЕМІ ОНЛАЙН ПРОДАЖІВ // Marketing communications in the system of online sales," Вісник Житомирського державного технологічного університету. Серія: Економічні науки // THE JOURNAL OF ZHYTOMYR STATE TECHNOLOGICAL UNIVERSITY. SERIES: ECONOMICS, Житомирський державний технологічний університет // ZHYTOMYR STATE TECHNOLOGICAL UNIVERSITY, vol. 57(3).
    • Handle: RePEc:scn:000ven:62759
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