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ПОТЕНЦИАЛ ОПТОВОЙ И РОЗНИЧНОЙ ТОРГОВЛИ ПРИ РЕАЛИЗАЦИИ ПРОДУКЦИИ ОРГАНИЧЕСКОГО ЗЕМЛЕДЕЛИЯ // Potential of wholesale and retail sales for trading products of organic farming

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  • Орлова, Виктория Николаевна

    (Днепропетровский университет имени Альфреда Нобеля)

Abstract

The article discusses the incentives that stipulate the purchasing of organic products and affect consumer demand. The potential of the wholesale and retail trade in the sale of organic products is considered. The sustainable relationship with the buyer as a tool for the realization of sellers' economic goal is mentioned. The most effective product distribution channels are marked out: specialized retailers, individual distributors and Internet sales. В статье рассматриваются стимулы, обусловливающие покупку органических товаров и влияющие на потребительский спрос. Рассмотрен потенциал оптовой и розничной торговли при продаже органической продукции. Проанализирована роль устойчивой связи с покупателем как инструмента реализации экономической цели продавца. Выделены наиболее эффективные каналы товародвижения: специализированные торговые сети, индивидуальные дистрибуторы и Интернет-продажи.

Suggested Citation

  • Орлова, Виктория Николаевна, 2013. "ПОТЕНЦИАЛ ОПТОВОЙ И РОЗНИЧНОЙ ТОРГОВЛИ ПРИ РЕАЛИЗАЦИИ ПРОДУКЦИИ ОРГАНИЧЕСКОГО ЗЕМЛЕДЕЛИЯ // Potential of wholesale and retail sales for trading products of organic farming," Вісник Житомирського державного технологічного університету. Серія: Економічні науки // THE JOURNAL OF ZHYTOMYR STATE TECHNOLOGICAL UNIVERSITY. SERIES: ECONOMICS, Житомирський державний технологічний університет // ZHYTOMYR STATE TECHNOLOGICAL UNIVERSITY, vol. 65(3).
    • Handle: RePEc:scn:000ven:34055
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