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МАРКЕТИНГОВІ ВИТРАТИ ТА ЇХ ВИДИ // Marketing costs and their kinds

Author

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  • Ющак, Жанна Миколаївна

    (Житомирський державний технологічний університет)

Abstract

Existing approaches to the classification of marketing costs have been considered. Lack of a unified approach to the classification of marketing costs has been determined. Розглянуто існуючі підходи до класифікації маркетингових витрат. Визначено відсутність єдиного підходу до класифікації маркетингових витрат.

Suggested Citation

  • Ющак, Жанна Миколаївна, 2013. "МАРКЕТИНГОВІ ВИТРАТИ ТА ЇХ ВИДИ // Marketing costs and their kinds," Вісник Житомирського державного технологічного університету. Серія: Економічні науки // THE JOURNAL OF ZHYTOMYR STATE TECHNOLOGICAL UNIVERSITY. SERIES: ECONOMICS, Житомирський державний технологічний університет // ZHYTOMYR STATE TECHNOLOGICAL UNIVERSITY, vol. 63(1).
    • Handle: RePEc:scn:000ven:28292
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