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The Branding Of The Tourist Destination

Author

Listed:
  • Alexandru Nedelea

    ("Åžtefan cel Mare" University of Suceava, Romania)

  • Marilena-Oana Nedelea

    ("Åžtefan cel Mare" University of Suceava, Romania)

Abstract

The battle for customers in tourism is fought for the minds and hearts of customers. Tourism branding is the solution to succeed in a tourist market where many destinations compete. Branding a destination is an organizing principle that involves orchestrating the messages and experiences associated with that place that ensure they are as distinctive, memorable and powerful as possible.

Suggested Citation

  • Alexandru Nedelea & Marilena-Oana Nedelea, 2024. "The Branding Of The Tourist Destination," The USV Annals of Economics and Public Administration, Stefan cel Mare University of Suceava, Romania, Faculty of Economics and Public Administration, vol. 24(1(39)), pages 149-162, December.
    • Handle: RePEc:scm:usvaep:v:24:y:2024:i:1(39):p:149-162
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