Innovative Strategies Of Human Resource Management In The Process Of Initiation And Elaboration Of European Funding Projects

In the context of globalization and economic crises at European level, the scale of the activities of contemporary organizations (economic and social entities), determined especially by the increasing flexibility of the environment in which they take place, calls for innovative approaches in the exercise of managerial tasks and strategic examination of issues. At the same time, we must note that today any modern activity is seen as a project with a complex character, which imposes a new vision starting with the analysis of the needs of the project and ending with the efficient reuse of its results. Based on the above, we can mention the significance of project-based management, which is recognized as a managerial approach that allows an optimal organization of human, material and financial resources and is the benchmark in developing and implementing medium and long term sustainability strategies (implicitly forecasting and organization of activities). Being recognized the pressures of the competitive economic and political system of the industrialized world and the competitiveness between the producers, the managers are constantly looking for new project management techniques, able to guarantee optimal results. A successful business means an investment in a successful project, with predictable and planned activities. Therefore, the objective pursued by us as authors of this scientific approach is "promoting successful strategies for obtaining European non-reimbursable funds to ensure financial resources for sustainable development of entities in Romania", complemented by a practical study that its main objective is the allocation of funds by the EU.