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The 2014 European Elections In Romania. Translating Low Media Salience Into Electoral ”Silence”?

Author

Listed:
  • Loredana RADU

    (National University of Political Studies and Public Administration, Romania)

  • Liliana LUPESCU

    (National University of Political Studies and Public Administration, Romania)

  • ALUPEI-DURACH

    (National University of Political Studies and Public Administration, Romania)

  • Mirela PÎRVAN

    (National University of Political Studies and Public Administration, Romania)

Abstract

European Elections are often perceived as ”second-order” elections, thus enjoying lower visibility and turnout than national/presidential elections. According to the specialized literature, this might be due to the fact the EU is usually seen by the electorate (i.e. citizens of the member states) as a far away issue, out of its core area of concern, a phenomenon rooted, for example, into a low degree of europeanization of the national public spheres (Delanty, 2007) or poor European leadership (Habermas, 2012). This paper aims at exploring how European Elections have been approached by the five most popular TV channels in Romania: TVR1, PRIMA TV, Antena 1, Kanal D, and PRO TV. Our paper builds on an extensive content analysis of all of the 3257 prime time news broadcasted by these TV channels between April 25 and May 25 (i.e. during the electoral campaign). Our research focuses on media salience of European Elections, as well as on the key actors present in these news.

Suggested Citation

  • Loredana RADU & Liliana LUPESCU & ALUPEI-DURACH & Mirela PÎRVAN, 2016. "The 2014 European Elections In Romania. Translating Low Media Salience Into Electoral ”Silence”?," The USV Annals of Economics and Public Administration, Stefan cel Mare University of Suceava, Romania, Faculty of Economics and Public Administration, vol. 16(1(23)), pages 129-137, June.
    • Handle: RePEc:scm:usvaep:v:16:y:2016:i:1(23):p:129-137
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